If you like your blonde cool and creamy and your hair care seriously premium, we’d like to point you towards the Shu Uemura Yubi Blonde Neutralising Shampoo. This anti-yellow toning shampoo is a cut above, offering top-quality Japanese violet pigments along with hair-loving ingredients. You can expect your salon blonde to last longer, and for your hair to feel softer, stronger, and generally happier. Bonus: it’s paraben free, and smells incredible.